Open Philanthropy recommended a grant of $300,000 to SJS Inc. to support its work to test a market-shaping approach to promoting alternative proteins.
Market shaping involves working with companies to dramatically lower costs and accelerate a product to market. The approach has been utilized in global health and climate technology contexts to significantly lower the costs of drugs, vaccines, diagnostics, and technology.
This follows Open Philanthropy’s June 2023 support and falls within its focus area of farm animal welfare, specifically within its interest in alternatives to animal products.